Fundraiz is an online fundraising platform that helps non-profits, charities, and community organizations run and manage 50/50s and prize draws. I was responsible for the website design, application UI/UX, fundraiser site designs, print materials, and ongoing digital marketing graphics.
Logo Design
The Fundraiz identity was designed to feel friendly, modern, and approachable, using rounded forms and colours inspired by blue skies and green grass. The icon incorporates an upward bar graph to represent increased fundraising potential, creating a positive and recognizable identity that works across the platform, marketing, and individual fundraisers.
Platform UI/UX
I designed frontend and backend mockups for Fundraiz, focusing on an intuitive experience for ticket buyers and organizations managing fundraisers. I also worked closely with the development team on layouts, responsive design, and CSS to ensure a smooth experience across desktop and mobile devices.
Print Design
A range of branded print materials were created to promote Fundraiz and support organizations running their own campaigns. This included a large novelty cheque designed for organizations hosting their draw at the Fundraiz office, providing a branded backdrop for winner presentations, photos, and promotional content.
Social Media
Social media graphics and campaign materials were designed to promote the Fundraiz platform, highlight its features, and showcase fundraising organizations and community impact.
Lottery Templates
Customizable fundraiser templates were designed to give organizations a professional, branded online experience while maintaining a consistent and intuitive purchasing process across the Fundraiz platform.
